If Flowingly’s product could tell a story, that story would be that “Simplicity is the ultimate sophistication”. The startup has built an easy-to-use no-code platform that empowers mid-market business to drive process excellence through process mapping and workflow automation.
Using Flowingly, any person or team can automate their workflows and process maps in as little as thirty minutes. The result: businesses deliver amazing employee and customer experiences in record time without requiring a huge team of IT experts to power and support them.
Founded in 2016 by serial entrepreneur and SaaS veteran Jon Kalaugher, Flowingly is already being used by 100,000+ users (including a Fortune 100 company) throughout New Zealand, Australia, Europe and the US.
The company is on track to more than triple its revenue this year and plans to double its employee headcount. While these are impressive stats, Founder Jon Kalaugher believes Flowingly’s strongest indicator of success is what he calls its ‘raving fans’.
GD1 led the startup's latest investment round and is set to provide integral support as it aims for aggressive expansion. “GD1 was our top choice, without a doubt. They’re a proactive investor and their approach to how they add value separated them from the others. They don’t just talk about adding value - they do it. Even before their investment, their operators went to work giving strategic advice to a number of our operational teams.”
We share a little more about their journey...
What problem does Flowingly solve?
While process mapping and workflow automation may not be a new concept to large enterprises who have invested in technologies that help improve process flow across their massive organisations, mid-market businesses are struggling with their digital transformation agendas. These mid-market businesses with 100-3,000 employees have been largely skipped over by digital transformation tool vendors which have targeted large enterprises and IT-specific use cases. Those low-code platforms are often big, clunky legacy solutions or piecemeal tools that only provide value to specific teams within the organisation. The few tools that have been developed for the mid-market are often technically complex; solely owned by IT and often impede agile process automation efforts.
As companies engage with more and more software, the opportunity to automate workflows grows exponentially. Automating processes allows businesses to save money, and reallocates scarce IT/developer resources to value-adding or client-facing work. In addition to supporting IT skill shortages, no-code solutions have become an additive component of growth, enabling business functions to support a greater breadth of work, for no change in budget.
Why is Flowingly such a well-loved product?
Flowingly is successfully helping businesses around the world transform old, manual ways of working into modern digital experiences. The platform is all about empowering non-technical employees to become ‘citizen developers’. Its drag and drop process building functionality means anyone can automate their workflows, which is significantly more efficient than relaying the particular business process to an IT or automation department.
Flowingly is capable of creating powerful efficiencies and saves significant amounts of time and resources. Its intuitive workflow process automation tool has a simple interface with wide cross functional applicability, addressing impactful workflow use cases – everything from sales approvals and incident reports to hiring and onboarding new employees, CAPEX requests and more. It also capably supports everything from a simple hiring process with four steps and two departments to a month-long process across an entire firm and dozens of employees.
Why did Flowingly seek funding?
The company’s Pre-Series A funding round was led by GD1 and will be used to fuel its global expansion into the US, including significant investment into growing its team.
Why is Flowingly a great investment for GD1?
Jon has an impressive background and significant leadership experience not only as an entrepreneur but also in governance. Having guided his previous startup, Naverisk, to a healthy eight figure exit, he has a proven ability to understand customer pain points and has successfully built an institutional quality platform even while bootstrapped. He and his team have a clear and relentless obsession with customer experience excellence, which is demonstrated by early product/market fit underpinned by a global footprint of top tier customers.